b'FOGHORN FOCUSGiving back to your community not only feels good, but builds goodwill on behalf ofyour company and helps connect to customers on another level. Every bride has visions of the magic moments captured in photos on their wedding day.What better image to share on your social media channels than a bride and groom on the bow of your boat? Abigbeliefforme,bothpersonallyandprofessionally,tion and visitors bureau (CVB) to offer a familiarization is the importance of giving back to the communities youtrip (FAM) to these influencers in exchange for three to work and live in. Not only does this feel good but it buildsfour posts that tag your company. This is a great, free way goodwill on behalf of your company. Being a part of a localto gain more followers. charity board opens new avenues to meet other like-minded business individuals, in a new network which maybe youIf your local CVB doesnt offer anything like this, run a hadnt considered before. Get your team involved in thesecontestonlineandchoosefromthebestcandidates.If activities, too. Volunteer one morning with Habitat for Hu- you can get rights and permission to use their photos for manity, collect toys at Christmas time, or bring donationsmarketing, its an even bigger win. When posting on social to your local firefighters. People do business with peoplemedia dont make it just ads, find content people can re-they know, like, and trust, showing goodwill resonates withlate to, what people want to see. For example, show a bride many people and brings your team closer together.and groom on the bow of the boat in their wedding attire at sunset. Every aspiring bride wants that magic moment Letstalkabouttheever-changingworldoftechnologypicturehit them with it and let those moments sell your and some fresh ways to consider acquiring new customers.boat. Make sure the content is engaging and connecting Everyone has a phone in their hand these days, and that iswith your audience. Of course, also filter in your upcom-PHOTOS: NAPLES PRINCESS CRUISESimportant to remember when you are looking at your mar- ing cruises and specials, but make sure its a page people keting spend. Make sure you have a mobile-friendly web- want to keep coming back to. site where its easy to find your phone number, schedule, and booking link. Social media is a free tool and there areThere are so many new options when it comes down to so many ways to use it. One example is to partner with localhow you rank online and how you target customers. There influencers. Work hand in hand with your local conven- is the traditional local SEO (search engine optimization) FOGHORN 30'