b'OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONPRESIDENTJAN./FEB. 2025 Sales & Marketing VOL. 24, NO. 1Patrick Murphy, Blue and Gold Fleet,San Francisco, Calif.VICE PRESIDENT Steve Jones, Gateway Clipper Fleet, FeaturesPittsburgh, Pa.SECRETARY/TREASURER Andrew Sargis, Wendella Sightseeing Boats,8Three Proven Ways to Capture Chicago, Ill. the Attention of Affiliates: BOARD MEMBERS Chris Anglin, Cross Sound Ferry, Simple Tactics to Improve Your New London, Conn. Online Presence and Lock In More Ben Bernstein, BB Riverboats, Newport, Ky. Affiliate Relationships Erik Bombard, Catalina Express, The quality of a companys website or San Pedro, Calif. listings can have a significant impact on Jed Dixon, North Carolina Departmentof TransportationFerry Division, attracting affiliates like influencers or Manns Harbor, N.C. travel blogs. Learn steps to make your Jennifer Gezella, Naples Princess, Naples, Fla. site rise above the competition. Carol Hill, Dry Tortugas National Park Ferry,About the CoverKey West, Fla. 12From birthday announcements Cruising Beyond the Ordinary: John Lake, Hornblower, Alexandria, Va. Unleashing Creativeto SEO searches, operations like Sarah Pennington, Classic Harbor Line, Naples Princess Cruises employ New York, N.Y. Entertainment for All Seasons various strategies to continue to Hoyt Purinton, Washington Island Ferry Line, Specialty cruises are an excellent way to grow their business. Washington Island, Wis. catch the eye of customers and fill yourStory on page 26. / Photo:ASSOCIATE MEMBER REPRESENTATIVESvessels in shoulder seasons. PortlandNaples Princess CruisesPeter Duclos, Gladding-Hearn Shipbuilding, Somerset, Mass. Spirit Cruises & Events has developed Jeff Sherman, mtu America, Novi, Mich. fun offerings to reach more guests.PVA PAST PRESIDENTS Colleen Stephens, Stan Stephens Glacier 202025 Travel Trends:and Wildlife Cruises, Valdez, Alaska.Optimism, Innovation, andBob Bijur, Island Queen Cruises, Miami, Fla.Unique & Immersive ExperiencesColumnsJim Swindler, Golden Gate Bridge,Highway and Transportation District, Drive American Wanderlust 4Presidents LetterSan Francisco, Calif. The year ahead is expected to be strong EXECUTIVE DIRECTOR7Executive Directors Letterfor the American travel industry.John R. Groundwater Read findings and insights from 202432 Legislative ReportSENIOR LEGISLATIVE ADVISOR Edmund Welch and predictions for the year ahead.36Safety MattersLEGISLATIVE DIRECTOR39Legal MattersRichard Patch 26Target Marketing: 40Newswire REGULATORY AFFAIRS CONSULTANTHow to Acquire New Customers 45U.S. Coast Guard Peter LauridsenDIRECTOR OF FINANCE& Retain Current Customers 46Member News Leslie Kagarise A passionate staff, rewards programs, 56Advertisers IndexDIRECTOR OF REGULATORY AFFAIRS and maximizing social media are just AND RISK MANAGEMENTa few ways operations can grow and Eric Christensen maintain their customer base. GENERAL COUNSEL Steven Bers, Whiteford, Taylor and PrestonDIRECTOR OF MARKETINGAND COMMUNICATIONSFOGHORN is published monthly, except combined January/February, by theKatie Hill Passenger Vessel Association (PVA), 103 Oronoco Street, Suite 200, Alexandria, Va., 22314EDITORIAL OFFICESSend address changes to FOGHORN at pvainfo@passengervessel.com.Managing Editor: Sarah FerrettiCopyright 2025 by the Passenger Vessel Association. All rights reserved. No part of thissarah@passengervessel.compublication may be reproduced without the written consent of the Passenger Vessel Association.571-388-7752PASSENGER VESSEL ASSOCIATION PVAINFO@PASSENGERVESSEL.COMPHONE: 703-518-5005FAX: 703-518-5151'