b'FOGHORN FOCUSTarget Marketing BACKGROUND PHOTO: DAVID BECKER/UNSPLASH ; SOCIAL MEDIA POST: NAPLES PRINCESS CRUISESHOW TO ACQUIRE NEW CUSTOMERS & RETAIN CURRENT CUSTOMERSJENNY GEZELLA // HOFFMANN MARINEM arketing, technology, and even the job force, are changing daily, leaving businesses asking the question of what are the best ways to acquire new customers and most importantly, to retain current customers. One way to harness the power of social media is to partner with local influencers. Offer a familiarization trip to these influencers in exchange for three to four posts that tag your company as an opportunity to gain more exposure and to grow followers.FOGHORN 26'