b'FOGHORN FOCUS2025 Travel TrendsOPTIMISM, INNOVATION, AND UNIQUE & IMMERSIVE EXPERIENCES DRIVE AMERICAN WANDERLUSTERIN FRANCIS-CUMMINGS // FUTURE PARTNERSA mericans highly positive travel sentiment levels should make for a strong year ahead for the travel industry. Meanwhile, trends in tech, financial, and personal wellness, and trip motivations will influence travel buying and trip behaviors in interesting ways.PHOTO: GERDA/UNSPLASHNote: The data and findings cited in this article are from Future Partners The State of the American Traveler study, a monthly tracking survey of a nationally representative sample of 4,000 Americans who have recently taken at least one leisure trip.FOGHORN 20'