b'FOGHORN FOCUSThe Cinnamon Bear Breakfast Cruise brings to life a beloved Portland iconthe Cinnamon Bear, originally a character from a 1937 radio programand has been one of the most popular offerings since it was introduced in 2005. However, despite its draw,Over the years, weve experimented with a wide range of specialty cruises, each offering unique experiences and the cruise struggled lessons. One example is the River of Stars live cabaret cruise, which brought Broadway stars to the water and to achieve profitability was considered a success, artistically speaking. However, despite its draw, the cruise struggled to achieve profit-due to the high cost ability due to the high cost of the entertainment, un-derscoring the importance of balancing creativity with of the entertainment, financial sustainability.underscoring the Reflecting on these successes, and a few flops, a few key lessons emerge.importance of balancingStarting small and testing concepts allows you to gauge creativity with interest and refine logistics before scaling up. PHOTO: AARON GREENECollaboration with local businesses, artists, and personal-financial sustainability. ities broadens appeal and extends marketing reach. FOGHORN 18'