b'Whether that is That is the service side of retaining customers, but how do you keep them engaged and remind them to continue announcing a birthdaycoming back? As boat operators we are competing not only with other boats but with restaurants and venues including over the speaker or lettinghotels and event spaces. Everyone is trying to attract the same customer. How do you set yourself apart? One way is a 90-year-old behind a good customer loyalty program. There are several in the market, including some online booking systems who have the wheel, when youplatforms. Think of it like the CVS cardearn rewards the more money you spend and receive discounts on your exceed expectations, birthday and anniversary. Loyalty programs are a great way to keep customers engaged and feeling special. We call our little things go a long way.loyalty program the V.I.P. card which rewards customers based on their spending, lets them know we are thinking about them on their special occasions, and physically re-minds them of our operation. You also need to keep your guests to a party, and we are the hosts. Its our job everycustomers informed. Email blasts, handwritten thank you day to make every important aspect of the customer expe- cards, and resharing their posts on social media are all great rience a little better. ways to engage with your customers. Kohler Marine is nowFrom 6 to 200kWAvailable with or without enclosures 6 to 200kWAvailable from AvailableAvailableYou want AI Routing!Let TZ MAPS with AI Routing20 to 175kW 6 to 200kW 6 to 200kW make route planning a snap.Dont take our word for it.Scan here to see for yourself how easy it is!For global support, contact John McKinnon at 770-601-6880 or john.mckinnon@kohler.com*Products shown are not to scale29 JANUARY/FEBRUARY 2025'