b'be appealing for a trip this year. Just under half are drawn FOGHORN FOCUS by the idea of plan-free travel (embracing spontaneity byminimizingpre-planneditineraries),whileasimilar share feel the same about sleep tourism (trips focused on improving your sleep), indicating a pervasive need among Americantravelersformorestress-free,restfultrips. From a hobbies & passions mindset, nearly 40 percent of American travelers like the idea of taking a skillcationAbout the Author (a vacation to learn or improve a specific skill) in 2025.ERIN FRANCIS-CUMMINGSNote that cruise travelers exhibit particular passion forPRESIDENT & CEO international destinations (particularly Europe, Mexico,FUTURE PARTNERSand Canada), food & cuisine, and visiting historical sitesErinFrancis-Cummingsispresident&CEOof when they look at their travel. Future Partners, a San-Francisco-based market re-How might you market to traveling consumers in this envi- search firm generating insights that shape winning ronment? American travelers continue to turn most com- strategies for travel, tourism, and hospitality leaders monly to email campaigns, social media, internet searchesthat capture their brands hearts, minds and market forinspiration,andonlinevideo,onlinetravelagenciesshare. Future Partners is proud of its work in un-(OTAs), online articles, and reviews websites, to plan theirlockingopportunitypoweredbyinsightforthe trips. And lets hope great travel marketing keeps the opti- companys 250+ clients, and helping bring the fu-mism and positive trends growing.ture of travel within reach for the tourism industry. IMPROVE YOUR OPERATIONSIMPROVE YOUR OPERATIONSAutomatic intercep eptor trim tab systems.Automatic interc tor trim tab systems.Your new fuel saver.Your new fuel saver.Our ACTIVE interceptor system lowers roll and slamming by up to 50%. It also Our ACTIVE interceptor system lowers roll and slamming by reduces resistance. That means lower up to 50%. It also reduces resistance. That means lower fuelfuel consumption and less CO emissions. consumption and less CO emissions. Easy to install, easy toBENEFITSEasy to inste. Premy to operaology emiumBENEFITSoperatall, easium technte. Prat a ordable pricing.IMPROVED FUEL ECONOMY, UP TO 25% technology at affordable pricing. IMPROVED FUEL ECONOMY, UP TO 25%Made of composite materials for corrosion resistance and optimum perfor- FASTER ACCELERATIONFASTER ACCELERATIONmance, Humphree Interceptor tabs are elec anc powered (12 or 24 volt) Made of composite materials for corrosion resist trice and optimumIMPROVED VISIBILITY AND SPEED IMPROVED VISIBILITY AND SPEEDperformance, Humphree Interceptor tabs are electric powered (12 or 24 volt)LESS ENVIRONMENTAL IMPACTand made for a clean transom installation with no aft overhang to contend and made for a clean transom installation with no aft overhang to contend withLESS ENVIRONMENTAL IMPACTwith around docks or gear. For any commercial Vessel, 25 feet and up. UP TO 50% LESS ROLL MOTIONSaround docks or gear. For any commercial Vessel, 25 feet and up. UP TO 50% LESS ROLL MOTIONSHUMPHREE CONTACTS HUMPHREE CONTACTSSean BerriePhone: 757 374 9435Brett MarshallPhone: 757 374 9720 Sean Berrie Phone: 757 374 9435Brett Marshall Phone: 757 374 9720 www.humphree.comHumphree USA Inc205-114 First Colonial RoadVirginia Beach, VA 23454FOGHORN 24'