b'Partnering with Cliff Barackman, star of Animal Planets Finding Bigfoot, Portland Spirit Cruises began offering their Bigfoot Adventure Cruise as a way to rejuvenate offerings on their Explorer Jetboat. seating and tableside breakfast service. This allowed us to sellgeneratedsignificantmediaattention.Similarly,themed tickets at a higher price point while limiting capacity, resultingevents like a Pirate Cruise on International Talk Like a in higher overall revenue, despite hosting fewer passengers.Pirate Day and a Mermaid Happy Hour Cruise featuring In 2024, the Cinnamon Bear Breakfast Cruise carried 1,856local performers helped fill midweek time slots with mini-guestsacross12cruises.Theeventalsoincludedthemedmal investment in marketing and entertainment.merchandise, providing significant upsell opportunities and additional revenue streams. Furthermore, it garnered atten- Were also excited by the initial success of a new cruise tion in publications like PDX Parent, expanding our reach tointroduced in 2024 called Spirit of Halloweentown: The audiences not typical to our marketing portfolio. Ghostly Voyage. The partnership spawned after collabo-rating with event organizers of Spirit of Halloweentown ThepastyearsawtheintroductionofseveralnewandinSt.Helens,Ore.,whichfeaturesanalmostcult-like experimental offerings. Our Best of Portland Cruise cel- following. The St. Helens dock, located just a block away ebrated the companys 30th anniversary by featuring localfrom this popular event, allowed guests to avoid the has-food and beverage purveyors, including the iconic Voodoosle of parking. On the 45-minute journey to the event, we Donuts. Guests were encouraged to dress in 1990s attire,featured a local guide who shared chilling ghost tales of St. and proceeds from ticket sales benefited two local charities,Helens and Portlands seedy past. All four cruises sold out. which in turn helped promote the event. Although thisNext year, we plan to offer a full run during the month-cruise was less revenue-focused, it fostered goodwill andlong festival, totaling eight cruises. 17 JANUARY/FEBRUARY 2025'