b'FOGHORN FOCUSLeveraging theValue of HumanInteraction inCustomer ServiceA CASE FOR HUMAN TOUCH VS. AI AND TECHNOLOGY USAGEGABRIELLA SHEWFELT // WATERMARKI n todays world, there is an increasing reliance on technology, making the human touch in customer service more important than ever. Have you tried to accomplish a menial task over the phone and kept getting hit with the recorded line? Im not proud of it, but I know that Ive lost my patience and yelled customer representative repeatedly and to no avail. If you have had a similar experience, then you can understand the power of being able to speak and interact with a real, live human. Just because you can replace person power with technology and automa-tion, doesnt mean you should. Leveraging human interaction in customer service is where your company can shine.PHOTO: WATERMARKCaptain Aaron H. and the Watermark team came to the rescue to get this couple married when their special day didnt turn out as planned. FOGHORN 8'