b'Continued from page 4: Letter from the PresidentAT THE HELM Thefirststepinexceedingyourportunity to better yourself.you, youre Woolworths. customersexpectationsistoknow UnknownJeff Bezos, founder Amazonthose expectations.Roy H. Williams, author of the SwallowingyourprideoccasionallyCustomers are like teeth. Ignore them Wizard of Ads trilogy will never give you indigestion.and theyll go away.UnknownJerry Flanagan, State Farm agentCustomer: A person who indirectly paysforallyourvacations,hobbies,All businesses need to be young for- Ifyouhaveajobwithoutaggrava-and golf games, and gives you the op- ever. If your customer base ages withtions, you dont have a job.MalcolmForbes,formerpublisherof Forbes MagazineYou know your business model is bro-ken when youre suing your customers.Paul Graham, venture capitalist and co-founder of Y CombinatorItsbettertohangoutwithpeople betterthanyou.Pickoutassociates whosebehaviorisbetterthanyours and youll drift in that direction.Warren Buffett, business magnateThank you for calling customer ser-vice. If youre calm and rational, press one. If youre a whiner, press two. If youre a hot head, press three.Randy Glasbergen, cartoonistAnd my personal favorite:The only thing worse than training employeesandlosingthemisnot training them and keeping them. Zig Ziglar, author andmotivational speakerSincerely,Patrick MurphyPVA President, 2024 FOGHORN 48'