b'experience can bring your boat to a screeching halt, or ageneral, be a superstar advocate for your business. FOGHORN FOCUS positive guest experience could speed you up. Gregory Ciotti, content marketing lead at ShopifyI dont think I need to expand on the occasional negativeThe final piece of the wheelhouse analogy is the radio. guest experiences. They do happen from time to time, andYour boat can be fully functional and headed in the right you handle them accordingly. What I will expand on is thedirection, but shouting out through the radio will draw positive. Unless you have a one-to-one crew-to-guest ratio,attention and generate interest. Your radio is your brand itsimpossibletocurateapersonalexperienceforeveryreputation. Remember when I said Watermark steers away passenger. However, if a guest sees crew positively inter- fromtransactionalrelationships?Thisiswhereyoucan acting with others, that improves their perception of yourreap the benefits of your efforts and recoup your money.operation. We hand out Captain for the Day stickers to any children on board (though many adults want them,One of my favorite examples of this is what I like to call too), because when the kids get excited, other passengersWatermark for the Win. One day, our team noticed a are touched. Small acts like this can create a positive andbride and groom wandering around the dock and went over memorableexperienceforeveryonethattheycanthento see if they needed help. As it turns out, they had booked a share with their friends and family. cruise with a different company to do a wedding ceremony, and it was a no-show. So, our team went into problem-solv-BRAND REPUTATION = YOUR RADIO ing mode. Operations coordinated with sales, and we got A satisfied customer is one who will continue to buy fromthem married on a boat within an hour. Not only did it you, seldom shop around, refer other customers, and inturn a very special day around for them, but we got media IMPROVE YOUR OPERATIONSIMPROVE YOUR OPERATIONSAutomatic intercep eptor trim tab systems.Automatic interc tor trim tab systems.Your new fuel saver.Your new fuel saver.Our ACTIVE interceptor system lowers roll and slamming by up to 50%. It also Our ACTIVE interceptor system lowers roll and slamming by reduces resistance. That means lower up to 50%. It also reduces resistance. That means lower fuelfuel consumption and less CO emissions. consumption and less CO emissions. Easy to install, easy toBENEFITSEasy to inste. Premy to operaology emiumBENEFITSoperatall, easium technte. Prat a ordable pricing.IMPROVED FUEL ECONOMY, UP TO 25% technology at affordable pricing. IMPROVED FUEL ECONOMY, UP TO 25%Made of composite materials for corrosion resistance and optimum perfor- FASTER ACCELERATIONFASTER ACCELERATIONmance, Humphree Interceptor tabs are elec anc powered (12 or 24 volt) Made of composite materials for corrosion resist trice and optimumIMPROVED VISIBILITY AND SPEED IMPROVED VISIBILITY AND SPEEDperformance, Humphre an transom ins abs are electric powered (12 or 24 volt)LESS ENVIRONMENTAL IMPACTand made for a cle e Interceptor t tallation with no aft overhang to contend and made for a clean transom installation with no aft overhang to contend withLESS ENVIRONMENTAL IMPACTwith around docks or gear. For any commercial Vessel, 25 feet and up. UP TO 50% LESS ROLL MOTIONSaround docks or gear. For any commercial Vessel, 25 feet and up. UP TO 50% LESS ROLL MOTIONSHUMPHREE CONTACTS HUMPHREE CONTACTSSean BerriePhone: 757 374 9435Brett MarshallPhone: 757 374 9720 Sean Berrie Phone: 757 374 9435Brett Marshall Phone: 757 374 9720 www.humphree.comHumphree USA Inc205-114 First Colonial RoadVirginia Beach, VA 23454FOGHORN 14'