b'At its core, the chatbot has allowed us to focus more on what we value most: providing memorable experiences for our guests. Its a tool that has not only improved efficiency but also elevated the overall quality of our customer interactions. For other businesses considering a similar solution, the key is to start with a clear goal and view the chatbot as a com- About the Author plement to your team, not a replacement. With thoughtful implementation, it can transform how you serve custom- JAMIE STORRSersfreeing your team to focus on what they do best whileVICE PRESIDENT OF MARKETING delivering the seamless experience customers expect. CHENMARKJamieStorrsisthevicepresidentofmarketingat Chenmark, where he leads marketing strategies for the companys family of small businesses, including boat tour operations in Maine and Florida. With a marketing and communications background, Storrs worked in the outdoor sports industry, tech PR, and resort marketing before joining Chenmark in 2020. Storrsexpertiseandpassionforstorytellinghelp elevate the brands he supports while fostering mean-ingful connections with their audiences.RefitandRepairQuality Commercial Vessels.Built by Burger to Your RequirementsBurger is recognized worldwide for quality custom vessels that provide years of dependable service. Aluminum and Steel Fabrication Refit and Repair ServicesPassenger Vessels- Hull Plate Replacement +1 920.686.5117Water Taxis- Exterior and Interior Coatings sales@burgerboat.com Wind Farm Support Vessels- Engine and Generator RepowersUnder Construction burgerboatcommercial.com180 Aluminum Motor Yacht Crew Supply Vessels- All Vessel System Repairs Other Vessels to 260 (80m) - Interior Refresh Proudly built in the USA 2024 Burger Boat Company 37 NOVEMBER 2024'