b'LETTER FROM THE EXECUTIVE DIRECTORTIER 4 LETS YOU OptimismAT THE HELMDO SOMETHING YOUMAY NOT DO OFTEN: is GrowingENJOY THE VIEW.JOHN GROUNDWATER // EXECUTIVE DIRECTORIF MARINERS KNOW ANYTHING, its this: Success isnt always easy. But thanks to our EPA Tier 4/IMO III solutions, the QSK38 and QSK60, complying with emissions standardsA fter more than a year of constant bad news, business shutdowns,RESTAURANT ACT FUNDS PresidentColleenStephenstoSmall is. With the latest aftertreatment added to the already- andconfusinghealthdirectives,PVAmembersareeagerlyFollowingaletterfromPVA proven QSK60, midlife overhauls become a thing of the past.implementing spring start-ups in anticipation of a long-awaitedBusiness Administrator Guzman, and after conferring with PVA staff , Theres no need to change out major components until a fullresurgence in consumer travel. the Small Business Administration (SBA) has deemed that U.S. dinner overhaul. And best of all, you can keep up with emissionscruise vessels qualify to apply for the Restaurant Revitalization Fund regulations without sacrificing uptime, or one ounce of power.TURNING THE CORNER ON COVID (RRF). This new program, enacted by Congress recently, may provide According to the Centers for Disease Control and Prevention (CDC)grants of between $1,000 and $5 million per qualifying location for Learn more at cummins.tech/tier4(as of May 7, 2021) 110,874,920 Americans, or 33.4%, of the U.S.the purpose of off setting economic distress caused by the coronavirus or call 1-800-CUMMINSpopulation, have been fully vaccinated.On the same date, the agencypandemic.The program was launched on May 3.If you have a dinner .reported that 150,416,559, or 45.3 percent of the population, receivedcruise operation and have not yet registered for this program, go to sba.at least one dose of the vaccine.Earlier this month, President Bidengov/restaurantsset a goal of vaccinating 70 percent of the population by July 4.While it appears that the Administrations goal, while scaled-back, is still(https://www.sba.gov/funding-programs/loans/covid-19-relief-aggressive, prompting experts to signal better days ahead in getting theoptions/restaurant-revitalization-fund?utm_medium=email&utm_coronavirus pandemic under control in this country.With this news,source=govdelivery)PVA members are becoming increasingly optimistic about their 2021 seasons.While many in the industry do not expect to hit 2019 businessCERTS ACT GRANTS FOR PASSENGER VESSEL OPERATORSlevels, they are, nonetheless, feeling positive about prospects for theAfter many months of waiting, the U.S. Treasury Department is taking 2021 season.steps to accept applications for the Coronavirus Economic Relief for Transportation Services (CERTS) grant program. This program, which RESEARCH POINTS TO BETTER DAYS AHEAD was established and approved by Congress in late 2020, will make $2 Recent research tends to bear this out.According to Destinationbillion in grants available to passenger vessels, motor coaches and school Analysts,atravelandtourismmarketresearchfi basedinSanbus operators.PVA staffhas met with Treasury Department officials onrm Francisco,CA,seven-in-tenAmericansareinaready-to-travelseveral occasions to discuss with them the plight of the passenger vessel mindset.In fact, the research fi rm predicts that nearly 88% have atindustry because of the coronavirus pandemic and to demonstrate least tentative leisure trip plans in mind and over 71% will be takingthe industrys immediate need for such help.For application and at least one trip within in the next three months.The research fi rmotherinformation,goto:https://home.treasury.gov/policy-issues/further estimates that approximately 72 percent of Americans will takecoronavirus/assistance-for-american-industry/coronavirus-economic-a summer vacation in 2021 and that 70 percent of these travelers willrelief-for-transportation-servicestravel out-of-state.When the fi asked individuals what they wererm looking for in their travel experiences, they indicated that they werePROPOSED REGULATIONS ON SAFETY MANAGEMENT looking to escape and relax, experience beautiful places, do new thingsSYSTEMS FOR PASSENGER VESSELSand visit places they have been dreaming of. PVA is urging its members to comment by June 1 on an Advance Notice of Proposed Rulemaking (ANPRM) on Safety Management Systems PVA DIGITAL MARKETING PROGRAM (SMS) for passenger vessels issued by the Coast Guard.In the words As you may know, PVAs emerging digital marketing program, Ahoy,of Past President and former Chair of the PVA Safety and Security New Adventures, is intended to tap into the above desires of travelersCommittee Dave Anderson, This is probably the most signifi cant byhighlightingthemanyexcitingexperiencesthatareavailabletoproposed regulation since the rewrites of Subchapter T&K.consumers aboard PVA member vessels.Is your company participating in this important new PVA program?If not, do not miss out on thisDave Anderson, Fire Island Ferries, and Richard Paine, Hornblower valuable marketing opportunity.Register your company using theGroup, were co-chairs of a large working group of PVA members which links below: created developed a template for PVA members to use in commenting to the docket.Upload Company Information for Your Company Profi ler Using the link to the Member Update Form below, upload yourIt is imperative that PVA members comment on this proposed rule companyinformationforyourbusinessprofi leontheAhoy. which stands to impact all passenger vessel operators.Please let PVA us website.This form will provide you a place to upload a textstaffknow if you have any questions or if you need any assistance in listing, your logo, and images specifi c to your profi le section.commenting. Member Update Form Continued on page 35MAY 2021 7 LETTER FROM THE EXECUTIVE DIRECTOR21-CMI-0333_media_2021 Marine Media_Foghorn_v1.indd 1 2/17/21 9:50 AM'