b'MORE THEMES FOR 2021Peer Groups. Some other themes for our 2021 journey: For 25 years, I belonged to a Peer Group of 10 company presidents who met monthly for a morning or afternoon, plusCentralization vs. Decentralization.an annual retreat, for idea sharing. Driving to every meeting, The former Hornblower/Entertainment Cruises had a terrifi cI wondered how I could fi this in my schedule.My mind businessmodelthatwasdisciplinedandproducedsuperior t results.Yet this year they will emerge diff erently in 17 diff erentwould drift while talking about cranky office managers, but markets.They will need to trust their highly experienced fi eldevery single meeting I left feeling like Ive been lapped, and I teams, but that will cause great angst amongst the skinny HQneeded to pick it up.The PVA operators Zoom call hosted by team tasked with supporting them.They will have to innovatethe Bernsteins has been amazing to trade ideas, glean market locally, operate diff erently, and then scale up the good ideas. reactions and for mutual support.Find your own peer group. You can already feel that tension. Maybe it is local, with other hospitality businesses.Stretch yourself, be accountable and learn. Pivot to New Markets.Diversity and Inclusion. Many retained salespeople who are predominately corporate- MyfriendsandneighborsassumewehavebeenlikeRip based.Yet the markets that are now responding are social- Van Winkle this year, waiting to come out of our slumber civic,weddingsandpubliccruises,marketsthathavebeenin 2021.They dont understand our challenges while most traditionally a back seat to corporate.How do we pivot our salesbusinesses are doing fiBut while we werent operating, team to respond?ne. theworlddidchangein2020,triggeredbythehorrifi c George Floyd incident.This was a watershed moment forInvestment for the Future. diversity and inclusion and your returning crew will demand Hornbloweralsohadeightdiff erentreservationsystemsforwe all raise the bar.Our industry has shown progress over many reasons.They created a team of developers who, in sixthe years with female leaders and has been strong with the months, built a new reservation system from scratch; withinLBGTQ community.But we can and must do better with 18monthsconvertedalmostallover.Thisisanamazingminority leaders in underrepresented roles as marine crew and achievement to undertake in a down time, but highly disruptiveexecutives.during a start-up.What can you do to move your businessforward for the future? 2021 will be a challenging year as we blast offin the worlds biggest start-up.Remember Adaptability vs. More like Us.It will be immensely rewarding once we get our crew and guests aboard and create those unforgettable memories again.Refit & RepairAugust 2020 Launch of C HICAGOSE MERALDL ADY Quality Commercial Vessels. Built by Burger to Your RequirementsBurger is recognized worldwide for quality custom vessels that provide years of dependable service.Refit and Repair ServicesAluminum and Steel Fabrication Passenger Vessels- Hull Plate Replacement +1 920.686.5117 Water Taxis- Exterior and Interior Coatings sales@burgerboat.com Wind Farm Support Vessels- Engine & Generator Repowers50 Aluminum Cruiser burgerboatcommercial.com Crew Supply Vessels- All Vessel System Repairs Other Vessels to 260 (80m)- Interior Refresh Proudly built in the USAMAY 2021 23 FOGHORN FOCUS: HUMAN RESOURCES'