b'A professional interface acts as a digital proxy for the pro- A CHECKLIST FOR fessionalism of your crew. If the checkout is mobile-friend- THE HEART OF YOUR OPERATIONly and can be completed in under sixty seconds, you areTo grow your business this season, look at your operation signalingthatyouroperationismodern,efficient,andthrough the eyes of a first-time guest:respects the guests time. Auditthefirstimpression:Does your website com- EXTENDING TRUST TO THE DOCK:municate reliability through high-resolution imagery and THE HUMAN ELEMENT clear deck plans? Do you clearly state your weather and Technology can drive the booking, but your crew mustsafety policies?carry the torch of trust once the guest arrives. The digital and physical must meet seamlessly. Test for mobile friction: Try booking a ticket on your own site while walking or in a crowded area. If it is frus-For example, if a guest has booked a V.I.P. experience on- trating for you, it is frustrating for your guests who are line, but the deckhand has no record of it upon boarding,likelybookingwhileonthemove73percentofour the trust you built is instantly vaporized. Real-time syn- bookings happen via mobile, try it yourself first.chronizationbetweenyourbookingplatformandyour manifestiscritical.WhenyourcrewcangreetarepeatBegin hospitality early: Dont wait for the pier. Send guest by name or acknowledge a special anniversary noteda confirmation email that includes a What to Expect during the booking, you move beyond transportation andguide. Include photos of where to park, what to wear, and into hospitality. a friendly note from the captain. This reduces the guests Face tomorrow with confidence.For nearly a century, weve been a trusted insurance, indicates a ZF locationrisk management and consulting partner for businesses,indicates a ZF dealercommunities and people around the globe. Customizing programs and solutions tailored to your needs.Damon L. Nasman 24/7 support Senior Vice President at every turn.Marine Department, GGB, GallagherD: (206) 262-6375 | C: (206) 850-1525 ZF W340 E: damon_nasman@ajg.com 1.833.ZFWRENCH TransmissionZF Marine AppAJG.com | The Gallagher Way. Since 1927. Available on App Store & Google PlayVisit the Global Dealer Network25 JANUARY/FEBRUARY 2026'