b'youve gotten in the past. This not only shows what younys history, and why a potential customer should choose offer as a business, but also proves you succeeded in pro- you. Ultimately, a customer that trusts your company is viding it. Include reviews with accurate and up-to-date in- more likely to book directly with you, either online or in formation, reviews from repeat customers, or reviews thatperson, so it is critical to ensure transparency throughout say, best boat tour, highly recommend, or worth theyour website, policies, and branding. money, to name a few. Once youve secured a customer, its important to main-A key way to build trust with a potential customer is to betain that trust after they experience and leave your busi-transparent on your pricing. For example, people do notness. This can be done using confirmation, reminder, and like hidden fees. They like to see exactly how much theyfollow-up emails to your guests. Confirmation emails can are paying, and what they are paying for. If you do haveprovidehelpfulinformation(i.e.date/time/typeoftrip, extra fees, lay them out for the customer to look at. Atwhat time to arrive, parking, terms and conditions, etc.). Capn Fishs, as many other companies do, we have an on- Reminder emails can help customers who booked very far line booking fee. This is very clearly stated to the customerin advance to remember their trip details. Follow-up emails upon purchasing.can encourage passengers to provide a review and to share their photos or videos on a business social media accounts. Finally, you should build a website that is clear about whoAll of these can keep you at the top of your customers your company is as a whole. Include any safety certifica- mind post-trip, which ultimately leads to positive publicity tions or mention safety equipment, using descriptors likefor your operation, higher chances of repeating customers, U.S. Coast Guard certified. Also talk about your compa- and an overall increase in direct bookings.Our Core Purpose. Kohler Marine is now is to Create.Booth2026#115naval architectsFrom 6 to 200kWmarine engineersmarine surveyors(281) 532-2080|shearer-group.comAvailable with or without enclosures 6 to 200kWAvailable from AvailableAvailable 20 to 175kW 6 to 200kW 6 to 200kWFor global support, contact John McKinnon at 770-601-6880 or john.mckinnon@kohler.com naavvaallaarrcchhiitteeccttssn marine engineers marine engineers*Products shown are not to scale(401) 253-4318|bristolharborgroup.com11 JANUARY/FEBRUARY 2026'