b'Overall, the more accurate information included on your Google Business Profile and website, the higher your Goo-gle ranking and the more likely potential customers will find you quickly and visit your website.TO SUM UPWhen crafting or revamping your website the followingAbout the Author are key: clarityis your website using clear, concise, accu- KELSEY ALLEN rate language; simplicityis it easy for customers to bookOPERATIONS MANAGER and find information; compellingdo you use engagingCAPN FISHS CRUISESandinformativecontenttoattractcustomers;trustwor- Kelsey Allen began her maritime career in 2021 as a thinessare you creating an environment that facilitatesnaturalist at Capn Fishs Cruises, located in Booth-trust and transparency; SEO-friendlydoes your websitebay Harbor, Maine. Since then, she has worked her increase the visibility of your business and attract organicway up to operations manager. She has experience in traffic; and flexibilityare you willing to change or adjustguiding, customer service, social media/marketing, strategies if they arent working. Focusing on these itemsmanagement,andallthingsboatrelated.Sheob-will help you to increase your direct bookings and allowtained her bachelors degree in marine biology from your business to grow to its full potential. the University of Maine, and her masters degree in marine science from Northeastern University.Sources: 1 stratosjets.com, 2 loopexdigital.comSERVICES THAT FERNSTRUM GRIDCOOLERCARRY THE WORLD. WHEN CUTTING CORNERS WONT CUT IT FORWARD.Vessel Design & EngineeringConstruction ManagementVessel Conversions & Repowercrowley.com/engineeringSetting the Engineered Keel Cooling Standard for 75 YearsIts easy to take cost out of a Keel Cooler. Just cut GRIDCOOLERa few corners. While some people are more Keel Cooler than willing to make compromises, we only build excellence. Call today or visit our website for a quote.FERNSTRUM.COM|906.863.5553 2026 R.W. Fernstrum & Company. All rights reserved. FERNSTRUM and GRIDCOOLER are registered of R.W. Fernstrum & Company. All other trademarks cited are the property of their respective owners. 13 JANUARY/FEBRUARY 2026'