b'FOGHORN FOCUSBuilding Trust and Driving BookingsLESSONS FROM THE TICKETING EXPERIENCEDR. NASI PERETZ//ANCHOR OPERATING SYSTEMI n our industry, we often talk about conversion rates, cost-per-acquisition, and marketing THE ENGINE OF CONFIDENCEspend. These are the metrics of the boardroom, but they are rarely the metrics of the dock. As a father of three and a frequent traveler, I have realized that bookings are not driven by clever algorithms. Instead, they are driven by a feeling. Travelers look for a promise that their afternoon, their vacation, or their commute will be safe, seamless, and joyful.PHOTO: ISTOCKFOGHORN 20'