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FOGHORN
MEMBER NEWS
B
allyhoo Media, a waterway me-
dia company, announced a new 
nationwide partnership with 
Hornblower Group, operating ferries, 
water taxis, and private charter vessels 
across the U.S. The partnership brings 
Ballyhoo’s decade of experience in wa-
terway advertising and experiential acti-
vations to Hornblower's national fleet.
With the addition of Hornblower, 
Ballyhoo Media now partners with 
the largest public and private passen-
ger vessel operators in the U.S. 
“Partnering with Hornblower on top 
of our existing programs benefits the 
entire maritime industry and solidifies 
both companies as leaders in the space," 
said Tyler Zlatin, CRO of Ballyhoo 
Media. “Hornblower is key to bolster-
ing the vessels, regions, and opportu-
nities we can offer, and we couldn’t be 
happier to have them onboard.”
The two companies have a history 
of working together, partnering for 
several years of St. Patrick’s Day acti-
vations in Chicago with Jameson Irish 
Whiskey. The campaigns demonstrat-
ed Ballyhoo’s ability to drive revenue 
and execute seamlessly in busy mari-
time environments.
“We’re excited to partner with Ballyhoo 
Media once again to bring thoughtful-
ly integrated advertising to Hornblow-
er’s vessels,” said Dan Russell, senior 
vice president of City Cruises. “Their 
proven success makes this a win for our 
teams and our partners.”
“Ballyhoo has dialed in the process 
of bridging the advertising world and 
maritime operations, to the point 
where we’re ready to support opera-
tors at any scale, and this partnership 
with Hornblower proves just that,” 
said Zack Reed, director of business 
development at Ballyhoo Media.
The partnership launches immediate-
ly with Potomac Water Taxi and will 
expand across Hornblower's national 
fleet in phases. 
MEMBER NEWS
Nationwide Partnership Announced Between 
Hornblower Group and Ballyhoo Media
PHOTO: BALLYHOO MEDIA

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