b'MEMBER NEWSMEMBER NEWSBallyhoo Media and Jameson Irish Whiskey Partner for St. Patricks Day Festivities B allyhooMediaandafellowmembersWendellaandHornblowerofimpressionsduringitsactivation mediacompanyteamedupGroup, who have been iconic to theperiod. The festival is the citys larg-with Jameson Irish Whiskey inChicago River for decades, ensuringest annual celebration and is interna-MarchtotransformChicagowater- that tradition and aesthetics were hon- tionally televised. ways during the St. Patricks Day Fes- ored at every turn. tival, one of the worlds largest St. Pat-We took Jamesons vision and expert-ricks Day celebrations. They broughtTheSt.PatricksDayFestivalisaly paired it with the best waterway plat-the whiskey brands St. Patricks Dayrichtraditiondatingbackover175formtoexecuteitsgoals,remarked EvecampaigntolifethroughChi- years,withtheChicagoRiverbe- TylerZlatin,chiefmarketingofficer cagos ferry boats and water taxis, aning a centerpiece of the events. Theat Ballyhoo Media. Our partnership activation that was the first of its kindcampaignutilizednineferryboatswithcentury-oldoperatorsthathave at this scale in the festivals history. and water taxis traveling through thesignificant identity and historical value ChicagoRiverandlakesystem,in- to the Chicago River created an even Jameson turned to PVA member Bal- cluding during the famous Chicagodeeper connection with local Chicago-lyhoo Media to craft a campaign thatgreen-river dyeing event. With nearlyans. Jameson wanted to be the center of would reach attendees using the Chi- one million estimated visitors in theattention, and I think we accomplished PHOTO: BALLYHOO MEDIAcago waterways. Ballyhoo drew fromcitycombinedwithChicagos2.6just thatbranding not only the exteri-itsnetworkofvesselstoworkwithmillioninhabitants,theadvertisingor but creating moments onboard with local operators including fellow PVAcampaignreceivedtensofmillionsfree swag and branding.FOGHORN 48'