b'MEMBER NEWS:Simpli ed Brand Re ects MEMBER NEWSSimple Commitment: UES Marine Meets Customer NeedsC ustomers in the marine passengerUESMarinemanufacturesandsupplies transportspacehaveawideindoorandoutdoorseating,furniture varietyofneeds,dependingandcabinetry,hardwareandinsulation onwhotheyarecarrying,wheretheyfi touts, and installation and maintenance operate,andhowlongtheirjourneysprograms.Ithasbeenservingthe arebut what they all need is a partnermaritimepassengertransportsector whowillworkhardtounderstandsince 1904. whattheyrequireandmakeworking together easy.Today, UES Marine off ers customers all,,the benefi ts of a bigger business, without Withthisinmind,UESSeating,UESlosing the personal touch. Lawrence says Marine Furniture, UES Marine Hardware,about half of the UES Marine businessPhoto credit: UES Marineand UES Installations will now be known,comes from smaller operators, including simply, as UES Marine. Wendy Lawrence,manyfamilybusinesses,withtheother General Manager of UES Marine, says thehalfsplitbetweenlargecorporateandWendy Lawrence, General Manager UES Marine new brand refl ects the can-do approachgovernment agencies. UES Marine fi toutssitting on a UES Marine slat bench seatthe business takes with customers, and itscanbefoundonsuchiconicvesselsas deep understanding of the sector. the Staten Island Ferry and the Golden Gate Ferry. Forcorporationsandgovernment,theres Weworkcloselywithcustomerstoa lot of focus on sustainability, so its about understandtheirbusiness,theirbudget,We know what matters to each of ourproducts that are not just sustainable in their theirstakeholdersandtheirvision,diff erent markets, Lawrence says. At theownright,butproductsthatcontributeto shesays.Weknowthatultimatelysmallerend,itsaboutoff eringreliable,sustainable operations. ourcustomerswantgreatexperiencesproven products and services that allow fortheirpassengers,andthatmeansbusinessestogetonwiththejobofAndforeverycustomer,itsaboutrider theyneedmorethanaone-size-fi tstransporting passengers.experience and choosing the right specifi cations all approach. for the task at hand. In everything we do, we are guided by the needs of our customers and their end users. Integrity matters, and for us thatmeanscreatingbespokesolutionsthat really meet the needs of the application.RELAX. THIS JOURNEYSLawrenceadded,Welookforwaysour products can help deliver the experience they POWERED BY CATERPILLAR. want, as well as enabling them to manage costs over the longer term, including products that are very durable and easy to clean, understanding When your cargo can talk, the stakes are high. Whenthat cleaning and maintenance are a big cost in you choose Caterpillar, you dont have to worry aboutpassenger transport.meeting your passengers high expectations for reliable, safe, clean operation. Our engines set theUESMarinehasastrongmarketpresence standard, so everyone can sit back and enjoy the ride. intheU.S.,withmanufacturingcapacity outof Washingtonstate.TheproductrangeLearn more about our Ferryincludesaluminumelastomericseatsfor and Cruise solutions shortcommutes,comfortableseatswith atouchmoreluxuryfortouristmarkets, andevenrecliningorlie-fl atseatsfor long commutes.For more information, visit www.cat.com/marine 2020 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, LETS DO THE WORK, their respective logos, Caterpillar Yellow, the Power Edge and Cat Modern Hex trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.MEMBER NEWS 38 FOGHORN'