b'LETTER FROM THE EXECUTIVE DIRECTORWELCOME to the Newly AT THE HELMRedesigned FOGHORNJOHN GROUNDWATER // EXECUTIVE DIRECTORR eimagined and redesigned to better serve you.That is the best wayto the future and believe that we are positioned to welcome it with this to describe and introduce you to the FOGHORNs upgradednewly designed publication.If you have suggestions for improvements look and fresh features.Our work in redesigning FOGHORNfor an article or a topic that you feel is important to the passenger vessel was an enjoyable undertaking that involved PVA leaders, staff, and aindustry, please let us know.talented graphic designer. NEW PVA DIGITAL MARKETING PROGRAMFOGHORN has had many re-births over the years. I have heard theThePVABoardofDirectorshasapprovedthedevelopmentofa stories from PVAs early days that a two-paged mimeographed newsletternew digital marketing program to assist in promoting PVA member wasproducedanddistributedtoPVAmembersbythesittingPVAoperations and businesses.To accomplish this, PVA is seeking proposals President. The newsletter contained information about Coast Guardfrom qualified contractors to develop and manage this national digital matters and even featured a section on bridge closures. While it was notmarketing program, which would be in place by Spring, 2021. yet a monthly, this newsletter served as an important communications tool for the growing association. The selected contractor will work with PVA to develop a cost-effectiveand impactful digital marketing program that promotes the safety and Soon thereafter, and after gaining its name, the FOGHORN newsletterfun associated with riding U.S. passenger vessels on Americas Waterways. was officially launched.In those days, the newsletter was largely printed in black and white.It was then produced monthly, featuring columnsThrough this process, PVA is also interested in developing cooperative from PVAs elected leaders and articles by staff and regulators, such asprograms so that will involve individual PVA members in the digital the Coast Guard.It even contained a growing number of advertisementsoutreach and strengthen the message in encouraging travelers to include from PVA Associate members. travelontheUnitedStateslakes,rivers,andoceans.Inadditionto promoting PVA member vessel companies, we also want to include a component which will help market PVA member suppliers and vendors.PVA VIRTUAL CONVENTION AT MARITRENDS 2021Set your sights on February 16-18, 2021 when the PVA Virtual Annual ConventionatMariTrends2021willbeheld.Thisthree(3)day As FOGHORN evolved editorially it featured a growing number ofconvention with feature a variety of thought-provoking sessions and informative articles and paid advertising grew as well. It was then thatopportunities to share knowledge.At the close of each day of the virtual it became apparent that the FOGHORN just might be able to takeMariTrends2021convention, the leap to become a four-color glossy magazine.In 2000, that dreamattendees can also participate in a became a reality.With the help of Philips Publishing FOGHORNHappy Hour roundtable session was redesigned and launched.Both editorial quality and advertisingfor their PVA regions.We expect continuedtoexpand.ColumnsfromPVAsleaderstrumpetedthelivelydiscussionsandahealthy work of the association and the issues of the day. Articles form PVA staffexchange of ideas specific to each and industry experts covered important topics spanning government,the PVA regions.legislation, regulations, risk management, and security.As the passenger vessel industry evolved so too did the editorial content of FOGHORN.Inaddition,PVAAssociate UnderthecarefulwatchofourexperiencedPVAManagingEditormemberexhibitors,andthe Karen Rainbolt, a growing list of industry experts contributed in-depthMariTrends 2021 exhibit hall, will be prominently featured during this articles on operations, marketing, the environment, and other topicsvirtual convention. They will play an important role in our virtual that impacted PVA member businesses.During this time, FOGHORNconvention.Pleasewatchforemergingconventionprogramand grew from around 32 pages to 48 pages.This massive growth means thatregistration information.PVA member readers continued to receive quality editorial that helped directly helped them in their businesses. In the meantime, please let me know if we can ever be of assistance to you.While we are currently delivering FOGHORN in a digital format, we have every intention to print once again.We feel strongly that until weSincerely,have breached the constraints of the coronavirus pandemic, delivering a digital FOGHORN electronically will best serve the needs of our members and the interests of our advertisers. We hope that you will like the changes that we have made to FOGHORN.We are looking NOV 2020 7 LETTER FROM THE EXECUTIVE DIRECTOR'