b'The fact is, crafting Buteasilythemostimportantchangewevemadeishowwe FOGHORN FOCUS view ourselves. Once, it was as a communications arm of the or-original content for yourganization. Today, we approach each day as what weve become: a media company.website and social mediaThat may sound grandiose, but its true. When we compare how our videos fare to those of local media outlets, ours far outperform them. allows you the same Similarly, our web content is typically the top result for searches about Long Beachfrom the Cambodia Town Parade & Festival to best vegan food in the area, the Visit Long Beach website is usually the first opportunity to reachresult. On top of our success on social media, we have had a 50 percent increase in sessions on our website, and a 60 percent increase in sessions your key demographics resulting from Google searches. It gradually occurred to us that the old model where people depended as advertising. on name-branded media companiesi.e. Los Angeles Times or Cond Nastfor information has given way to a new era, where businesses, nonprofits and other entities are equally relied upon as sources of infor-mation. Nowadays, the rule is: good information is good information, In addition to partnering with entities that have common goals, theno matter who is providing it.CVB works with influencers to tap into new audiences and demo-graphics, and with great success. From October through DecemberThe fact is, crafting original, expert content for your website and social 2022, we contracted with three Los Angeles-area foodie influencers tomedia allows you the same opportunity to reach your key demograph-create nine videos about Long beachs dining scene, resulting in moreics as advertising or sourcing stories with major publicationsand in than four million plays combined.many instances, it is much more cost effective. Crafting your own con-KEEPING BAY AREA FLEETS IN SERVICE FOR OVER 40 YEARSBay Ship and Yacht makes it a priority to per-form on-time, quality service for all vessels. We are a full service shipyard cosistently serving Al- 5 1 0 . 3 3 7 . 9 1 2 2 ameda, San Francisco Bay, the west coast andwww.bay-ship.com the worlds maritime industry for over 40 years. A l a m e d a , C AFOGHORN 26'