b'If you arent using ReelsIf you arent using Reels to get information out about your business, FOGHORN FOCUS you should start now. It is the easiest, free way to reach potentially to get information outthousands of people with video, and the format itself demands content that is not overproduced or commercial. The best-performing content on the platform is typically filmed with a cell phone, and lasts no longer about your business, youthan 15-30 seconds.should start now. For example, a few months ago, Communications Manager Lauren Mayne-Leduc attended the local opening of popular barcade Dave & It is the easiest, freeBusters. While there, they shot some video of the place on their phone. The video was clear but relatively simple, showing different attrac-tions, games as well as food and drink options. Lauren came back to way to reach potentiallythe office and uploaded the video, which quickly garnered more than 155,000 views.thousands of people withAs you build out your own content creation strategy and team, consider what local partners can help grow your reach. To amplify our message, video, and the formatthe Long Beach CVB now partners with local entities that boast large so-cial media followings. Case in point, when we partnered with the City of itself demands contentLong Beach, Downtown Long Beach Alliance (a business improvement district), and local elected officials to promote our annual holiday tree that is not overproduced. lighting, people ended up queuing around the block to attend the free eventgrowing attendance to 6,000 people from 5,000 the prior year. The Long Beach CVB site promotes the citysdining scene, things to do in the area, neighborhoods, attractions, and much more.FOGHORN 24'