b'Now may be the right time to try experimentingsubscribes to music streaming providers.Social media, including a presence on Instagram, FOGHORN FOCUSwith a variety of media to see what works bestsFacebook, and Twitter, can help you to quickly foryou.Oneidea:changeyouradvertisingtoRadio World reported, that streaming media haspromotecruisestolargenumbersofyour mediums that are experiencing higher usages. Forhad a steady year-over-year increase both in termsfollowers.Thisisimportantparticularlyfor instance, if youve relied on radio ads in the past,of daily/weekly usage. In the same Septemberpeople who dont plan too far ahead.Several it may be time to rethink that decision. Surveys2020article,theauthor,SusanAshworth,PVA members also post regularly on LinkedIn have revealed radio listenership is down in somereported that market research analyst Derek Viitato promote their area of operation, make news markets because large numbers of people whofound that radio remains tailor-made for the car,announcements,sharerelatedposts,revealjob used to only listen to the radio while commuting,especially commutes. opportunitiesand remind followers that theyre are now working from home.open for business. Making a switch is easier if you avoid extended ButthatdoesntmeanthosepeoplearentcontractsasyoutestnewadvertisingandOTHER IDEASlisteningtomusicorpodcasts.Itjustmeansmarketingchannels.Thisentailsshort-termSomevesseloperatorsareincreasingtheuse theyrenottunedintoAMandFMradioadvertising and marketing buys instead of signingand scope of working with resellers. These can stations. With streaming music services on thecontracts for longer periods of time. Again, withinclude big-name travel sites like TripAdvisor. An rise, for example, it may be prudent to researcheverything in fl be ready to switch up youroperator in the Great Lakes is planning to expandux, purchasing ad space thereif your customer basemedia buys on short notice. theiruseofworkingwithresellers.Previously they used resellers to help sell tickets for cruises that arent sold out, such as mid-week, morning voyages.Now,however,theyareplanningto work with resellers to help sell all their cruises in 2021. If they fi nd that business picks up, they can pull back from using the reseller and avoid the fees involved. If youve been forced to close up shop for most of 2020, consider reintroducing your operation in 2021. A grand re-opening campaign might getsomelocal pressand off eryouthechance to explain what you do and why people should check out your operation. Some ideas for re-opening campaigns are:-Signage-Partnering with a charity-Invite infl uencers-Social media posts-Contests/Prizes-Music, storytellers, historical characters, etc. POWER TO KEEPFinally, look at whatever data you have collected to identify important trends that can help guide YOU MOVING you in the near future. Try to determine if your customerbasehaschangedasaresultofthe pandemic. For example, are they younger? Are Withouruncompromisingstandards,puttingshortertripsmorepopularthanlongerones? performance and reliability at the heart of every- Trends like these can help you adjust marketing your operation in ways that reach and resonate thing we do, HamiltonJet deliver waterjet systemswith your new audience.And sell tickets for boat to keep your operation moving. rides.You just have to be fl exible and willing to try new things this year.FOGHORN FOCUS 16 FOGHORN'