b'FOGHORN FOCUSBeneath the SurfaceTHERES MORE TO SOUVENIR PHOTOGRAPHY THAN MEETS THE EYE THESE DAYS JONATHAN MARSHALL // PHOTOGENICI n the dynamic world of passenger vessel operations,whereeveryjourneytellsastory,sou-venir photography has evolved into an art form,shapingnotonlyrevenuestreamsbuttheveryessenceofthepassengerexperience.Asamarketleaderservic-ingover100profitcenters,includingmorethan25inthe passenger vessel industry, PVA associate memberPhotogenicisuniquelypositionedwithafingeronthepulseofcurrentandfuturetrendsinthesouvenirpho-tography industry. Souvenir photography operationsare an essential part of todays guest experience andindustrychangespositionthefocusonthededicationto the basicsthat lead to enhanced customerservice,increasedmarketingpower,andtheexecutionofcap-turingtimelessmemories. PHOTO: PHOTOGENICFOGHORN 8'