b'FOGHORNFOCUS: TECHNOLOGYtaxi an easier and more effi cient transaction on both the passenger end and from an op-erations standpoint. Encore Studio had previously developed a proven-effective applica-tion called the Hornblower App, which was in use in many ports throughout the Hornblower family including NYC Ferry, Liberty Landing Ferry, dining cruises and many more. Available for download from both the Apple App Store and Google Play, among the Apps many functions were ticketing, storing passes, and fi nding new things to do. The new challenge was to bring advanced technology to BHC by designing a ride-hailing feature integrat-ed into the Hornblower App that would address the on-call nature and individual needs of the water taxi service industry. The first step in the development process was to truly understand the water taxi product and delivery system, both from With a quick download, BHC Water Taxi passengers can now hail a taxi and experience the many benefits of thea public-facing and operational standpoint. Hornblower App, right from their own device. Credit: BHC Hornblower Group Both teams met to learn more, creatively ZF Propulsion System Technology.For the dependable, on-time serviceEXCEED GLOBAL EMISSIONS STANDARDSyou provide. Operate a lightweight vessel equipped with hybrid or electric engines. Reduce ZFs line of propulsion technologyfrom transmissions and thrusters, to propellers and controlsprovides the optimalyour operating and maintenance costs. solution for passenger ferry applications worldwide. We offerMinimize your environmental impact. the control, reliability and performance youre looking for, resulting in a turnkey propulsion system designed to meet yourBUILD A CARBON FIBER FERRYneeds. ZF is ready to help keep you on-schedule.zfmarinepropulsion.comLearn about Americas only carbon T- and K-Class ferry builder:www.ARCADIA-ALLIANCE.com24SEPTEMBER 2020FOGHORN'