b'BUSINESSMATTERScontracts are for 10 years or even longer if investments are required. The Canadian side of NiagaraAbout the Author Falls offers a thirty-year contract.Bob Shaw is a veteran industry executive, having led over Incumbents typically have the inside100 vessels responsible for over 10 million passengers a track for contract renewals under- year. He can be reached at shawrw@gmail.com.standing the operations complexity, real costs and deep client network. 4. Crew Engagement: Ive often said that crew dont quit companies, they quit bosses. The Trillion Dollar Coach for Silicon Valley, Bill Campbell, nurtured dozens of ex-ecutives at the top companies. He would say your title makes you aEXCEED GLOBAL EMISSIONS STANDARDS manager; your people make you a leader. Generally, crew will leave for career growth opportunities, something our smaller businesses have struggled to define for crew who want a path toward upward mobility. The simple step of having your crew involved with setting their own goals generates more en-gagement across the board. Ideally, they should get feedback each day. Always praise in public and admonish in private and strive to be like the grade school coach who gives far more high fives than cor-rections. Culture is that superior competitive advantage with lasting implications. It comes from the top and doesnt bubble up. 5. Safety: NYC Ferry deserves a shout out on this. Soon they will be carrying more than 10 million passengers a year on two dozen landings in the New York harbor with relatively few incidents. This is an amazing feat given NYC Ferry is new, runs a large fleet of small, high-speed vessels from dozens of docks while conducting over 1200 landings a day. From the get-go they built a robust safety managementBuild your next ferry to exceed the upcoming global environmental system that is triple ISO-certifi ed foremssions standards. Operate a lightweight vessel equipped with quality, environmental, and healthhybrid or electric engines. Reduce your operating and maintenance and safety. We all know that safetycosts while minimizing your environmental impact. is our core obligation and yields the ultimate future dividends. BUILD A CARBON FIBER FERRY.Ive seen how boats can have moats.Learn more about Americas only carbon T- and K-Class ferry builder:Build these lasting competitive advan- www. ARCADIA-ALLIANCE .comtages and maybe the Oracle will pay your operation a future visit. nDECEMBER 2019FOGHORN 27'