b'THE OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONFEBRUARY 2021 Sales & Marketing VOLUME 20, NUMBER 1PRESIDENT FEATURESColleen Stephens, Stan Stephens Glacier and Wildlife Cruises, Valdez, AK 8 High Five for Your 2020 Business TaxesNew Laws Bring ReliefVICE PRESIDENT If youre confused about your 2020 taxes, youre Bob Bijur, Island Queen Cruises, Miami, FL not alone. Joan Renner, a Virgina-based CPA, SECRETARY/TREASURER off ers guidance on the top fi ve issues that small Jim Swindler, Golden Gate Bridge, Highway and Transportation District, San Francisco, CA business owners are pondering now.BOARD MEMBERS Adjusting Our Marketing Strategy forCOLUMNSBen Bernstein, BB Riverboats, Newport, KYRichard Davison, Paradise Cruise Ltd., Honolulu, HI 10Jed Dixon, North Carolina Department ofthe Changes Related to the Pandemic4 Presidents LetterTransportationFerry Division, Manns Harbor, NC When COVID-19 brought New York City to its 7 Executive Directors LetterSteve Jones, Gateway Clipper Fleet, Pittsburgh, PA knees, Sarah Pennington quickly realized she had John Lake, Hornblower, Alexandria, VA to throw her marketing plan out the window20Business MattersPatrick Murphy, Blue and Gold Fleet,22Point-CounterpointSan Francisco, CA and start from scratch. Hoyt Purinton, Washington Island Ferry Line,26Legislative ReportWashington Island, WI 28Regulatory ReportASSOCIATE MEMBER REPRESENTATIVE 14 2021 Marketing Plans Should30Safety MattersRob McMahon, Pinnacle Marine Corporation,Feature Flexibility and InnovationStoddard, WI With vaccinations being administered across the34COVID NewsPVA PAST PRESIDENTS nation, its time to get serious about attracting38NewswireBob Lawler, Boston Harbor Cruises, Boston, MA customers and selling tickets for vessel rides.40Member NewsGus Gaspardo, Padelford Packet Boat Company, St. Paul, MN 42PVA Welcomes New MembersJeWhitaker, Altamont, NY 44Convention NewsEXECUTIVE DIRECTOR 18 PVA at 50! Vessel Review:46Coast Guard ReportJohn R. Groundwater Riverboat TwilightLEGISLATIVE DIRECTOR This year marks PVAs 50th anniversary.46Advertisers IndexEdmund Welch Refl ecting on the past fi ve decades gives us the REGULATORY AFFAIRS CONSULTANT chance to look at some of the people, events, Peter Lauridsen and vessels in PVAs history. DIRECTOR OF FINANCELeslie KagariseDIRECTOR OF REGULATORY AFFAIRS34 COVID News: PPP and AND RISK MANAGEMENT Mandatory Face Mask RuleEric Christensen As things continue to move quickly duringGENERAL COUNSELthe pandemic, PVA keeps its eye on impacts Steven Bers, Whiteford, Taylor and Preston to vessel operators. EDITORIAL OFFICESManaging Editor: Karen Rainbolt ABOUT THE COVER pvafoghorn@aol.com Classic Harbor Line brings people out on the water 2771 Houston Dr., Los Osos, CA 93402TEL: (571) 388-7752 in New York City. The pandemic has demanded a change in its marketing strategies.CONTRIBUTING EDITOR: Photo source: Classic Harbor Cruises. Richard Purinton: richard@wisferry.comWashington Island Ferry Line, Washington Island, WICREATIVE DIRECTION & DESIGN FOGHORN is published monthly except combined January/February by the Amy Wilk Passenger Vessel Association (PVA), 103 Oronoco Street, Suite 200 Alexandria, amymarie.wilk@gmail.com VA 22314. Send address changes to FOGHORN at pvainfo@passengervessel.com.Copyright 2021 by the Passenger Vessel Association. All rights reserved. No part of this publication may be reproduced without the written consent of the Passenger Vessel Association.PASSENGER VESSEL ASSOCIATIONPVAINFO@PASSENGERVESSEL.COMPHONE: (703) 518-5005 FAX: (703) 518-5151'