b'OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONPRESIDENTJAN/FEB 2023 Sales & Marketing VOL. 22, NO. 1Bob Bijur, Island Queen Cruises, Miami, Fla.VICE PRESIDENT Jim Swindler, Golden Gate Bridge,Highway and Transportation District,San Francisco, Calif.SECRETARY/TREASURERFeaturesPatrick Murphy, Blue and Gold Fleet,San Francisco, Calif.8 Marketing Strategies for 2023BOARD MEMBERS Ben Bernstein, BB Riverboats, Newport, Ky. Developing fresh programming, exploringnewtechnology, and building partnerships Erik Bombard, Catalina Express,San Pedro, Calif. are all steps that allow a business to grow and thrive. Classic Harbor Line has tested a Jed Dixon, North Carolina Department number of initiatives over the past few years of TransportationFerry Division,Manns Harbor, N.C. and discusses some of the most successful endeavors which they plan to expand Carol Hill, Dry Tortugas National Park Ferry Key West, Fla. throughout the coming year. Steve Jones, Gateway Clipper Fleet, About the CoverPittsburgh, Pa. 12The Right Medium For the Message With an array of new marketing initiatives underway, Classic Harbor We reached out to the team at City John Lake, Hornblower, Alexandria, Va. Experiences to learn how they use variousLine looks at a few which have Sarah Pennington, Classic Harbor Line, forms of marketing to reach their audiences.performed well and that they will New York, N.Y. Mixing traditional media like print or radiocontinue to evolve in 2023. Story on Hoyt Purinton, Washington Island Ferry Line, ads with digital options allows them topage 8. // Photo courtesy of Classic Washington Island, Wis. connect with guests in different locations andHarbor Line.Andrew Sargis, Wendella Sightseeing Boats,of varying demographics. Chicago, Ill. 14Some Thoughts From a Career ColumnsASSOCIATE MEMBER REPRESENTATIVE Rob McMahon, Pinnacle Marine Corporation,Longtime contributor Bob Shaw shares hisStoddard, Wis. key lessons for building a strong and lucrative4Presidents LetterJeff Sherman, mtu America, Novi, Mich. operation. Creating a hospitality-oriented7Executive Directors Letterculture, investing in the crew to help them18Legislative ReportPVA PAST PRESIDENTS Bob Lawler, Boston Harbor Cruises, advance in rank, and making respect a22Regulatory MattersBoston, Mass. fundamental in your organization are just a26Safety Matters Colleen Stephens, Stan Stephens Glacier few of the take aways to live by. 30Member Newsand Wildlife Cruises, Valdez, Alaska37Newswire EXECUTIVE DIRECTOR John R. Groundwater 38Coast Guard Report40Advertisers IndexLEGISLATIVE DIRECTOR Edmund WelchREGULATORY AFFAIRS CONSULTANT Peter LauridsenDIRECTOR OF FINANCE Leslie KagariseDIRECTOR OF REGULATORY AFFAIRSAND RISK MANAGEMENT Eric ChristensenGENERAL COUNSEL Steven Bers, Whiteford, Taylor and Preston FOGHORN is published monthly except combined January/February by theEDITORIAL OFFICESPassenger Vessel Association (PVA)103 Oronoco Street, Suite 200, Alexandria, Va., 22314Managing Editor: Sarah FerrettiSend address changes to FOGHORN at email@example.com@passengervessel.comCopyright 2023 by the Passenger Vessel Association. All rights reserved. No part of this571-388-7752 publication may be reproduced without the written consent of the Passenger Vessel Association.PASSENGER VESSEL ASSOCIATION PVAINFO@PASSENGERVESSEL.COMPHONE: 703-518-5005FAX: 703-518-5151'