b'new great vegan options which also allows us to have more to offer guests with dietary request on our regular cruises. However, our focus at this point is to have a major impact on private events. Ill have to follow up with you next year to see how this plant-based op-tion is received and used. At the very least, the optics are great and thought-provoking.We are in the midst of some long-term projects to refresh the websites for all of our locations. Ten years with one website design can really sneak up on you. Priorities for our re-fresh are nothing surprising. We are redesigning our websites with the mobile design in mind first, not second. It will reformat for desktop viewing, but with mobile traffic north of 95 percent, mobile view is the number one priority. We want to revise the pathway to explore what is available for purchase so that the main option is based on when (calendar access). Having a static button or floating button to book is also key to us.RosePointECSimprovesoperationalefficiency,situationalawareness,anddecisionOther items of exploration and value for this year are: reviews and pro- makingwithstraightforward,uncluttereddisplaysandcontrolsthatprovideinstantaccessmotional communications with customers via text (in addition to or intotheinformationprofessionalmarinersandfleetoperatorsneedtonavigatesafely.place of email), robust and detailed pay-per-click campaigns, massiveRosePointECSistheindustry-leadingnavigationsoftwareandthenumberonesellingsearch engine optimization (SEO) initiatives with content, and regularnavigationsoftwareforinlandvesselsintheUnitedStates.WithRosePointECSyougetinteraction with the firms who support us in all of these areas. This lastthemostcomprehensiveuserexperienceandsophisticatednavigationtoolsavailableallitem is the most important to me personallyto be at the table on allinonepackage.things marketing and to make sure questions are being asked. I alwaysImprovedsafety,reducedoperationalcosts,easeofuseandexperttechnicalsupportwhenyouneeditarejustsomeofthekeybenefits. Visitwww.rosepoint.comtolearnlearn more when I stay involved in this area, and I believe we get bettermore.results when we keep asking the challenging questions.ContactJoeSlukaatjoe@rosepoint.comor425-605-0985x14forSales.Clean, Quiet, ProvenElectric and Hybrid PropulsionKeeping our waterways clean is importantto the health and survival of our planet.BAE Systems is leading the way with clean, quiet alternative propulsion systems, helping passenger vessels get to zero emissions.gettozero.com11 JANUARY/FEBRUARY 2023'