b'influencers and online travel agencies. Finding reasons to stay engagedWe are always on the lookout for emerging environmental initiatives FOGHORN FOCUS with our affiliates and to give them fresh content to post about usto fold into our programming and services. In 2022, we partnered pushes us to a model of having fresh and engaging programming yearwith Cup Zero (cupzero.com) to help us eliminate the plastic cup round. The key to an active relationship with an influencer is to havewaste that is inherent to our industry. (Yep, we did that corn cup new experiences for them to share with their audience. It can be chal- thing for a bit, but those cups do not decompose unless they are lenging, but it keeps us more interesting as well. In terms of changingshipped to a specific composting facility.) Thanks to the help of Cup programming seasonally, we have about five chapters to the year withZero, we were able to eliminate 24,000 cups from landfills this year, our peak season running Juneandwearelookingforward throughSeptemberwhenwetousingthemevenmorein have a number of one-off, epic2023. Each cup has messaging toursscheduled.DuringtheDelivering a menu that isaboutCupZerowhichhas autumnwehaveeventssuchresonated very well with our asfallfoliagetripsandoverstrictly local can be challengingguestsandcorporateclients. the holidays we have a varietyand quite costly, but the abilityFrom a marketing perspective, of specialty cruises with treatsour hope is that this garners likecocoaorholiday-themedto pull off a plant-based menugoodwill and future business jazzperformances.Witheachfromthosewhoappreciate seasonalchapter,wellchangeis more achievable.environmental consciousness. thingssuchashowtheboats lookinsideorupdatethebarAdditionally, we are expand-menu, and well focus on differ- ing our options for corporate ent initiatives during each time period. For example, were dedicatingclients and private events to include a sustainable catering menu. June to philanthropic efforts with a number of charity and fundrais- This will be a plant-based menu that varies seasonally. Delivering ing experiences throughout the month. All of these updates and spe- a menu that is strictly local can be challenging and quite costly, but cialty tours not only keep our schedules exciting, but offer continuedthe ability to pull off a plant-based, or at least vegetarian, menu is reasons for influencers to post about us and share links to tickets. more achievable. While developing this weve discovered a lot of DOCK TO DOCK EFFICIENCYOur waterjets represent the pinnacle of all-round operational efficiency, agile manoeuvrability, for swift turnarounds, and durability.www.hamiltonjet.comFOGHORN 10'