b'and proving you are doing what you say you Articulate your priorities, set goals, and getEach day in business you can feel waves ofare doing? everyone on board to those standards. frustrationwellupwithinyou.Remember that frustration is a result of expectations: didDont be afraid to publicly admit your mis- Measure key metrics and watch results im- you communicate your standards and did thetakes. The crew knows what is going on andprove. One amazing chart we used illustratesother person live up to them? Dont walk by will appreciate this openness and authentici- thecumulativepreventativemaintenancesomething and thereby set a lower standard. ty. Plus, we all need a fresh start sometimes. tasks needed for over a hundred vessels acrossYoull reduce your frustrations and ensure a the country. In only a second, you can seehealthier company for the future by setting,Practiceintegrity.Youandyourcrewwillwhat a port city has accomplished comparedimplementing, and measuring your standards.thendotherightthinginuncomfortableto its peers. This created a weekly competi- Good luck as you start your 2023 planning situations. tion to see who could move the needle. and rebuild your teams.BUILDING CULTURE Defineyourorganizationsnorthstar.Weoncehadamissionstatementwecreate unforgettable memories. That became our guiding light as we tried to be unforgettable for our customer and crew experiences. What is your mission and vision? Use that inspira-tion to take actions to get there. Create standards of excellence in your orga- Public Tickets &nization. This runs the full gamut: promptlyPrivate Chartersanswer phone calls, emails, and chats; keep boarding areas and rest rooms immaculate;.together at lastget out that first drink of the evening upon boarding;establisheyecontactwitheach guest;learnthenameofallcrewanduse them. Make these habits automatic and a partEFFORTLESSEFFORTLESSof your culture. RESERVATIONS CONTRACTS+ TICKETING for Private ChartersCreate standardsfor Public Cruises and Group Bookingsof excellence inIntegrated online,Custom PDF contracts your organization:phone and walk-upwith fully-trackable bookings versioningpromptly answer Automated conrmation,Support for private phone calls; keepreminder and follow-upcharters, schools and boarding areasemails tour groupsMarketing and Search immaculate; establishEngine OptimizationDetailed reports for event planning and eye contact with (SEO) nancial trackingeach guest. Personalized set-up,Resource tracking for training and supportmulti-use inventoryincluded Culture and standards of excellence developpride. People want to do well at work and will rise to the expectations.EMPHASIZING TEAMWORK Manage your entire business from a single,Given your nautical heritage, we need team-integrated platformwork everywhere, every time, to get the job done. Dont allow prima donnas or toxic so-cial hierarchies in the crew. SCHEDULE A DEMOWWW.STARBOARDSUITE.COM27 SEPTEMBER 2022'