b'BUSINESS BUSINESS MATTERSHalftime ReflectionsBOB SHAW // INDUSTRY CONSULTANTW e are now in our third season of Dar-Past cruisers are making a difference right So, execution is a big deal for the rest ofwinian survival of the fittest: thesenow. There is a lot of pent-up demand andthe year: to train and enforce standards, months brought more change thanfortunately our past customers are there.make the basics happen, and build back several decades normally do. While in the sum- Whew!Thatsgoodnewsasmarketingour trusty old habits. Ive always favored mer we dont pause much, several halftime re- budgets are lean with lower revenue andan A execution of a C plan over C ex-flections are appropriate to finish the year strong. theres still uncertainty. Yet are you wow- ecution of an A plan. Our plan is simple ing those returning customers? this year: get back to basics with a prepared I am super impressed by operators whonew crew.are producing comparable cash flow lev-I ve seen operators with 80 percent newels with 80 percent of normal revenue.crew.Theresultisunevenserviceanda Whilewecantdistractourteamsfrom Loweringyourbreak-evenpointsuchisstruggle to meet basic standards. We knowexecution, there are projects you should be heroic and hard work, and doing so amidabout the teamwork necessary to get theundertaking to gather input for post-La-spiraling wage, food, and fuel costs is tru- boat ready, prepare a meal, or anticipateborDaydecisions.Maybeitisdetailed ly admirable. Hats off to our operators forthe customers needs. And real teamwork iscustomer research, or meetings to investi-enduring and retooling their businesses. needed to prevent or react to an emergency.gate possible new opportunities, ventures, Clean, Quiet, ProvenElectric and Hybrid PropulsionKeeping our waterways clean is importantto the health and survival of our planet.BAE Systems is leading the way with clean, quiet alternative propulsion systems, helping passenger vessels get to zero emissions.gettozero.comFOGHORN 32'