b'OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONPRESIDENTJULY 2022 Shipbuilding VOL. 21, NO. 6Bob Bijur, Island Queen Cruises, Miami, Fla.VICE PRESIDENT Jim Swindler, Golden Gate Bridge,Highway and Transportation District,San Francisco, Calif.SECRETARY/TREASURERFeaturesPatrick Murphy, Blue and Gold Fleet,San Francisco, Calif. 8uilding Back B BOARD MEMBERS Ben Bernstein, BB Riverboats, Newport, Ky. People are commuting more regularly again, traveling more, and, overall, out and about Erik Bombard, Catalina Express, trying to get back to normal. As life picks up, San Pedro, Calif. so has the shipbuilding industry. Though, Jed Dixon, North Carolina Department like all aspects of life, the effects of the of TransportationFerry Division,Manns Harbor, N.C. pandemic can still be felt. Four shipbuilders shared their perspective of where the Carol Hill, Dry Tortugas National Park Ferryindustry currently is, trends theyve been Key West, Fla. seeing, and thoughts on what may lie ahead.Steve Jones, Gateway Clipper Fleet, About the CoverPittsburgh, Pa. 12As the shipbuilding industry comes Adapting to Change as a Businessback, companies like All American John Lake, Hornblower, Alexandria, Va. and the Digital Transformation Marine have seen a trend of more Sarah Pennington, Classic Harbor Line, As we enter into a post-pandemic world,workboat orders in addition to newNew York, N.Y. we can learn from the past few years andpassenger vessel builds. Learn more in Hoyt Purinton, Washington Island Ferry Line, transform the way business is done to bethe story on page 8. // Photo courtesyWashington Island, Wis. better prepared for whatever may lie ahead.of All American Marine. Technology is an indispensabletool inAndrew Sargis, Wendella Sightseeing Boats, Chicago, Ill. a makeover like this and can allow a ASSOCIATE MEMBER REPRESENTATIVEcompany to adapt and thrive in the face ColumnsRob McMahon, Pinnacle Marine Corporation,of the unknown.Stoddard, Wis. 4Presidents LetterJeff Sherman, MTU America, Novi, Mich. 18Creatinga Greener Fleet 7Executive Directors LetterAs vessels age, plans get underway for new26 Legislative Report PVA PAST PRESIDENTS Bob Lawler, Boston Harbor Cruises, builds to replace the outdated ships. What28Regulatory MattersBoston, Mass. if a company seized this as an opportunity30Safety Mattersto completely rebuild their entire fleet for a Colleen Stephens, Stan Stephens Glacier 32Business Mattersand Wildlife Cruises, Valdez, Alaska zero-emissions future? We spoke with the team at Washington State Ferries as they34Member NewsEXECUTIVE DIRECTOR John R. Groundwater embark on doing just that.46Newswire48Advertisers IndexLEGISLATIVE DIRECTOREdmund Welch 24Revenue Management:Make More on Every TicketREGULATORY AFFAIRS CONSULTANT Peter Lauridsen The term revenue managment is oftenmisused and misunderstood industry wide. DIRECTOR OF FINANCE Leslie Kagarise Having a better grasp on what it means and how to implement it could help an operator DIRECTOR OF REGULATORY AFFAIRS increase profits with each and every sale. AND RISK MANAGEMENT Eric ChristensenGENERAL COUNSEL Steven Bers, Whiteford, Taylor and Preston FOGHORN is published monthly except combined January/February by theEDITORIAL OFFICESPassenger Vessel Association (PVA)103 Oronoco Street, Suite 200, Alexandria, Va., 22314Managing Editor: Sarah FerrettiSend address changes to FOGHORN at firstname.lastname@example.org@passengervessel.comCopyright 2022 by the Passenger Vessel Association. All rights reserved. No part of this571-388-7752 publication may be reproduced without the written consent of the Passenger Vessel Association.PASSENGER VESSEL ASSOCIATION PVAINFO@PASSENGERVESSEL.COMPHONE: 703-518-5005FAX: 703-518-5151'