b"FOGHORN FOCUSDigital MarketingTrends LIZ DIEDRICH // DIEDRICH RPMM arketingisntaboutreachingcustomers,itsaboutuse artificial intelligence in their marketing efforts. So why might this be reachingtherightcustomers.Therearemoretoolsthanimportant for your business? evertooptimizeyourcommunicationstotargetthe consumeryou'relookingfor.Fromusingartificialintelligence(AI)As some of you may remember DRPM created its own AI to help our to help your messaging rise above the noise, to employing Google adclients predict in real time what customers are likely to buy now and in strategies to find new customers, to using custom segments to reachthe futureand now we are seeing platforms being created to write 80 yourcompetitorsaudiences,LizDiedrichofDiedrichRPMwalkspercent of your copy.through three ways you can build your digital marketing plan in 2022.AI SEO, also known as AI-powered SEO, refers to using artificial AI TECHNOLOGY intelligence to guide search engine optimization (SEO) of a web page Consider using AI to optimize your digital content or a website to gain better rankings and organic traffic. AI can assist to be found organically. with keyword research, Search Engine Results Page (SERP) analysis, PHOTO: FABIAN IRSARA / UNSPLASH writingcontent,providingoptimizationtips,alttags,metatitles, Who knew that artificial intelligence would become a householdmetadescriptions,andmore.Imaginehowyourworkflowcould phrase, or a device in your hand or home? Think of your smart phone,beoptimizedifyoucouldreducethenumberofpeopleinvolved social media, Alexa, Siri, Google, etc. in making it and know that it is created to be found by the rightprospective customers?Now we are seeing platforms that can be used to build content using AI for blogs, your web content, social media posts, and more.CompaniesYou are probably asking yourselves, how is it reported to be performing? in industries like retail, banking, and healthcare are already starting toAccording to reports, 30 percent of AI adopters cited a six to ten percent FOGHORN 8"