b'THE OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONPRESIDENTJAN/FEB 2022 Sales & Marketing VOL. 21, NO. 1Colleen Stephens, Stan Stephens Glacierand Wildlife Cruises, Valdez, Ala.VICE PRESIDENT Bob Bijur, Island Queen Cruises, Miami, Fla.SECRETARY/TREASURER Jim Swindler, Golden Gate Bridge, FeaturesHighway and Transportation District,San Francisco, Calif. 8Digital Marketing TrendsBOARD MEMBERS Ben Bernstein, BB Riverboats, Newport, KY for 2022 and BeyondLiz Diedrich examines ways to optimize yourErik Bombard, Catalina Express,San Pedro, Calif. communications and effectively target your Jed Dixon, North Carolina Department audience. She discusses how to use artificial of TransportationFerry Division, intelligence to help your messaging rise Manns Harbor, N.C. above the noise, how to implement Google Steve Jones, Gateway Clipper Fleet, strategies to broaden your base, and how Pittsburgh, Pa. to set up custom segments to reach your John Lake, Hornblower, Alexandria, Va. competitors audiences. Patrick Murphy, Blue and Gold Fleet, About the CoverSan Francisco, Calif. American Queen Voyages Culinary12Construction of the First Ambassador Chef Regina Charboneau Sarah Pennington, Classic Harbor Line,New York, N.Y. Hydrogen Fuel Cell Passenger Vessel will be hosting eight special sailings in 2022, including on the American Hoyt Purinton, Washington Island Ferry Line, It all started with a phone call. The quest Washington Island, Wis. to build the nations first hydrogen fuel cellEmpress. Photo: American Queen Andrew Sargis, Wendella Sightseeing Boats,passenger vessel began and over the nextVoyages // Story: page 30.Chicago, Ill. eight years, teams from various industries ASSOCIATE MEMBER REPRESENTATIVEcame together to make the dream a reality. Rob McMahon, Pinnacle Marine Corporation,The Sea Change has been groundbreaking Stoddard, Wis. and has opened doors for more clean energyColumnsPVA PAST PRESIDENTSmarine vessel projects in the future.Bob Lawler, Boston Harbor Cruises, 4Presidents LetterBoston, Mass. 16Cyber Risk:7Executive Directors LetterGus Gaspardo, Padelford PacketBoat Company, St. Paul, Minn. A Key Factor to Address in Your20 Legislative ReportPayment Acceptance Environment 22Safety MattersEXECUTIVE DIRECTOR John R. Groundwater Accepting payments via credit or debit card24Business Matters LEGISLATIVE DIRECTORhas become the norm. It makes transactions26Legal MattersEdmund Welch quick and easy and is often expected by customers. However, it brings with it data28Member NewsREGULATORY AFFAIRS CONSULTANT Peter Lauridsen security risks that every business should38Newswireconsider. Learn ways to help protect both42PVA Welcomes New MembersDIRECTOR OF FINANCEyour company and customers and minimize42Advertisers IndexLeslie Kagarise the risk of a data compromise. DIRECTOR OF REGULATORY AFFAIRSAND RISK MANAGEMENT Eric ChristensenGENERAL COUNSEL Steven Bers, Whiteford, Taylor and PrestonEDITORIAL OFFICES Managing Editor: Sarah Ferretti sarah@passengervessel.com 571-388-7752 FOGHORN is published monthly except combined January/February by theCONTRIBUTING EDITORPassenger Vessel Association (PVA)103 Oronoco Street, Suite 200, Alexandria, Va., 22314Richard Purinton, Washington Island Send address changes to FOGHORN at pvainfo@passengervessel.com.Ferry Line, Washington Island, Wis.Copyright 2022 by the Passenger Vessel Association. All rights reserved. No part of thisrichard@wisferry.com publication may be reproduced without the written consent of the Passenger Vessel Association.PASSENGER VESSEL ASSOCIATION PVAINFO@PASSENGERVESSEL.COMPHONE: 703-518-5005FAX: 703-518-5151'