b'BUSINESS BUSINESS MATTERSThe Two Generation ChallengeBOB SHAW // INDUSTRY CONSULTANTR ecentlyIhadadelightfuldinnerYouve heard my mantra that corporate cultureseen it fail often, universally because the top partnerwhowrangledsomeoftheis one of the top three business lessons Iveleaders dont embrace it and follow up, or they biggestproblemsasacareercrisislearned (the others are relentlessly promoteddelegate it to human resources. Leadership communications consultant. Youd recognizefrom within and focus on the right metrics fordetermines culture. andgrimacerememberingmanyofthem.success). After the roller coasters of both 2020 Clients had to decide between two paths: (1)and 2021, I cant think of a better area to focusOne of the most dynamic restaurant leaders deny/stonewall/attackor(2)own/learn/fix.on,yourenduringcorporateculture,asweIve ever met and studied was Rich Melman About a third of the time clients choose theround into 2022.ofLettuceEntertainYouEnterprisesof aggressive path. While that leaves a good two- Chicago.Melmanhasdozensofconcepts, thirds taking the redemptive path, half of theseADukeUniversitystudyfound92percentsomenationwide(Maggianos,theCorner attempts fail in execution. After an extensiveof CEOs believed improving a firms cultureBakery,andWildfire).Everyonewantedto career,theconsultantcoulddetermine would improve its value, yet only 16 percentknow what was in his operating agreement inthefirsttenminutesofmeetinganewthoughtthatthefirmsculturewasexactlywith his partners. Hed demur by recounting CEOthe eventual outcome. Their corporatewhere it should be. Why does this huge gap existthat leaders are frequently presented complex culturedrovetheresult.Ismiledtomyselfbetween aspiration and reality? Experts believesituationstoresolve,buttheydnever remembering that old Silicon Valley bumperthat corporate changes are only successful inunderstand all the nuances and details. Hed stickercultureeatsstrategyforlunch,oneofeverythreeorfourattempts.Thatscutthroughthisbysimplyaskingarewe attributed to management guru Peter Drucker.discouraginggiventheimportance.Ivedealing with a good guy or a bad guy here? PRECISE 360 PROPULSION EXCEED GLOBAL EMISSIONS STANDARDS PLUS FULL AUXILIARY POWEROperate a lightweight vessel equipped with hybrid or electric engines. Reduce your operating and maintenance costs. Minimize your environmental impact. BUILD A CARBON FIBER FERRYTwin Disc Marine Control Drives (MCDs) allow variable propellerMARINE speedfrom full engine output to slower than engine idlewhileCONTROL splitting main engine power to drive FiFi pumps or other auxiliaryDRIVEequipment. The MCD-2000/4000/5000 series covers extended diesel power requirements from 1680 kW (2280 HP) to 5250 kW (7130 HP)with heat dissipation capabilities up to 450 kW (610 HP).And our Veth Z-drives provide 360 thrust for optimal vessel maneuverability and positioning.If you want the ultimate in slow-speed maneuverability, highly accurate positioning and simultaneous, full-firefighting capability, specify Twin Disc and Veth Propulsion on your next tug build.VETHFor expert engineering assistance to assure your optimal product specifications Z-DRIVEand performance, contact Klaus@TwinDisc.com.Learn about Americas only carbon T- and K-Class ferry builder:www.ARCADIA-ALLIANCE.comFOGHORN 24'