b"that they abide by advertising policies, and then show ads to people with FOGHORN FOCUS these interests or purchase intentions on pages, apps, and videos.You can also enter website addresses that your ideal customer might visit. Think of your market or indirect competitors. Your ads will reach people who browse websites similar to the URLs you enter. Custom Custom intent audiences allowyou to use your competitors About the Author LIZ DIEDRICHfirst-party data for targeting.CEO, DIEDRICH RPMLiz Diedrich has over 20 years experience as an entrepreneur intent audiences allow you to use your competitors first-party data forand business leader. Through her career, she has developed targeting. You are essentially targeting their website visitors withoutandledbusinessesinstrategicplanning,sales,marketing them being aware of it. This is a form of competitive conquesting. Theand research. She founded Creative Marketing, recently re-next best thing to having an ad on a competitor's website is targetingbranded Diedrich RPM (Research Propelled Marketing). She theirwebsitevisitorsviacustomintentaudiences.Youcanalsore- was a founder and the co-president of Destiny Cruises, LLCtarget your competitors audiences/buyers. This is called custom intentwhich she and her partners sold in 2018 to Craguns Resort. audiences and they are created using just URLs and can only be used inLiz is active on multiple boards for public, non-profit, and a display ad campaign. That being said, custom intent audiences createdprivate companies. She is currently a director with The Tri-using keywords can be used for both display and YouTube ad campaigns. State Manufacturing Association, served two terms on the Minnesota Chamber of Commerce Board, and was previously Learn more about these topics, new video ad trends, and third-partythe Chair for Eden Prairie Chamber of Commerce. She served cookies at the MariTrends conference March 47, or feel free to give us aas a Director for Scholarship America and on the business call with any questions. We can be reached at 952-373-0805 or visit ouradvisory boards of Anchor Bank, MOMs, and MNSCU. website, DiedrichRPM.com. 278 FTMedium-SpeedRo/Pax FerryWorld-leading ship design for passenger vesselsGet in touch703-920-7070 inquiries@bmtdp.com www.bmt.orgFOGHORN 10"