b'Credit: WETAFOGHORN FOCUS Beyondon BoardBY SARAH FERRETTIA smooth, quiet ride. A friendly staff. A comfortable settingphysical card or via the Clipper app on a mobile device. Its an easy withfreshairandscenicviews.Sooftenwhencustomerpayment option and allows customers to receive a reduced fare when serviceisdiscussed,thefocusistheexperienceonboard,traveling via multiple forms of transit, including the ferries. When butfromthefirstmiletothelastmile,customerservicecanusing Clipper riders will be refunded up to $2.25 when transferring encompass much more of a riders journey than solely their timewithinonehourbetweenaferryandlocalmasstransitsuchas onaship.DevelopingwaystosupportpeoplescommutestoAC Transit.terminals, helping potential riders see ferries as a way to connect to their communities, or building partnerships with local businessesTo reach the Vallejo Ferry Terminal in Solano County, people can there are countless ways to boost customer satisfaction beyond thetake advantage of a partner program between Solano Mobility and ferry trip.Lyft which will pay 80 percent of a riders Lyft Riders can bookfare, up to $25, when traveling in the county Manycompanieshavefoundthatpeoplearetoorfromtransithubs,includingtheferry unlikely to walk more than a half mile to reacha car or mopedterminal. Once riders apply and are accepted a terminal or to go from a ferry to their finaltotheprogram,everytimetheyhailaride destination.Whiledrivingmayseemlikeadirectly in thethat begins or ends in the drop-off zone by straight-forwardsolutiontothispredicament,app to get fromthe ferry terminal the discount will be applied. there may be limited parking near ferry terminals,People can take up to 45 discounted Lyft rides people may not want to drive, riders may notthe ferry to theira month, making this an appealing option for haveaccesstoacar,andothersmaypreferfinal destination. both commuters and leisure travelers.moreenvironmentally-friendlytransportation options.Withthisismind,therehasbeenaFor those who prefer to cycle around the city, push to make ferries accessible to a wider audience. PVA memberall San Francisco Bay Ferries have accommodations for bikes and many San Francisco Bay Area Water Emergency Transportation Authorityof the terminals have bike racks in addition to secure bike lockers for (WETA) has found much success in partnering with local transit andrent, which cost only pennies per hour. The area continues to become Lyft to help riders connect to ferry terminals.more cyclist-friendly with cities such as Alameda adding protected bike lanes to keep cyclists safe. WETA has worked with local transit systems to create discounts for people connecting to ferries. Clipper Card is the San Francisco BaySmallerferryoperatorshavefoundwaystoreachcurrentand Areas regional, multi-agency transit card which can be used as apotential riders by teaming with existing shuttle services. Shuttles FOGHORN FOCUS: CUSTOMER SERVICE 8 FOGHORN'